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Miriam's Aunt Told Her That She Should Boycott Procter

Question 62

Multiple Choice

Miriam's aunt told her that she should boycott Procter & Gamble products such as Tide, Crest, and Pampers because the organization is too supportive of gay rights. This would be an example of:


A) commercial information
B) political information
C) the fifth element of the marketing mix
D) social information
E) selective exposure

Correct Answer:

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