Question 1

Which of the following is an example of a social influence on consumer behavior?

Accepted Answer

Subcultures are a form of social influence on consumer behavior, as they represent distinct groups within a larger culture with their own shared values, preferences, and behaviors that can affect purchasing decisions.

Question 2

Miriam's aunt told her that she should boycott Procter & Gamble products such as Tide, Crest, and Pampers because the organization is too supportive of gay rights. This would be an example of:

Accepted Answer

This is an example of social information because it involves a social issue (support for gay rights) influencing consumer behavior (boycotting products).

Question 3

The _____ is composed of family, friends, and acquaintances who directly or indirectly provide information about products.

Accepted Answer

The social information environment consists of family, friends, and acquaintances who can influence an individual's decisions about products through direct or indirect communication. This environment plays a crucial role in the dissemination of information and opinions about products and services.

Question 4

In terms of consumer behavior, culture is:

Accepted Answer

Culture encompasses symbols, beliefs, values, and artifacts that are shared within a society and transmitted across generations, influencing behaviors and practices. It is not inherent at birth but learned, and it pertains to groups rather than individuals, making it broader than social class.

Question 5

_____ is a complex of symbols and artifacts created by a given society and handed down from generation to generation as determinants and regulators of human behavior.

Accepted Answer

Culture is the correct answer because it encompasses the symbols, artifacts, beliefs, values, and norms that are passed down from generation to generation within a society, shaping and regulating human behavior.

Question 6

Piggy banks are banned in many Muslim countries, where pigs are considered unclean. This illustrates one of the effects of _____ on everyday life.

Accepted Answer

The banning of piggy banks in many Muslim countries due to the pig being considered unclean is an illustration of the effect of culture on everyday life. Culture encompasses the beliefs, customs, laws, and ways of living that a group of people shares, which can significantly influence their behaviors and practices, including the types of objects deemed acceptable or unacceptable within their society.

Question 7

Aceh is a region in Indonesia that has fought for independence first from the Dutch, then from the Indonesian government, for over 100 years. Parents in this region traditionally give their young children toy pistols. This illustrates one the social influences of _____ on everyday life.

Accepted Answer

The tradition of giving young children toy pistols in Aceh reflects the influence of culture on everyday life. This practice is tied to the region's historical context of fighting for independence, illustrating how cultural traditions and values can shape behaviors and norms within a society.

Question 8

On certain Polynesian islands, cream of bat soup is a traditional menu item, and the head of the bat is considered a delicacy. This illustrates how _____ affects daily life.

Accepted Answer

The choice of food, including traditional dishes like cream of bat soup, is influenced by culture, which affects daily life by determining dietary habits, culinary practices, and perceptions of what is considered a delicacy.

Question 9

The behavior patterns that distinguish _____ are based on factors such as race, nationality, religion, and urban-rural identification. They tend to exhibit characteristic behaviors that distinguish them from other groups.

Accepted Answer

Subcultures are groups within a larger culture that distinguish themselves from the larger culture to which they belong through a unique set of behaviors, beliefs, and values. These can be based on various factors including race, nationality, religion, and urban-rural identification, making "subcultures" the correct answer.

Question 10

What do Southern Baptists, Hispanic-Americans, and New York City natives have in common?

Accepted Answer

Southern Baptists, Hispanic-Americans, and New York City natives are examples of different subcultures within a larger culture, each with its own unique values, beliefs, and behaviors.

Question 11

As discussed in the text, the five-level social-class structure proposed by Coleman and Rainwater is based on:

Accepted Answer

The five-level social-class structure proposed by Coleman and Rainwater is based on education, occupation, and type of residential neighborhood.

Question 12

You have just been introduced to Matthew Gonzalez. You wonder about his social class. Which of the following information would you NOT need to determine his social class?

Accepted Answer

The answer of You have just been introduced to Matthew...

Question 13

Which of the following social classes accounts for the smallest percentage of the total population?

Accepted Answer

The upper class typically accounts for the smallest percentage of the total population in most societies. This class is characterized by the highest levels of wealth, income, and social status, and is significantly smaller in number compared to other social classes.

Question 14

Which of the following statements most accurately describes the American lower-middle class?

Accepted Answer

The American lower-middle class often seeks respectability and social acceptance by adhering to societal norms and purchasing popular goods, reflecting a desire to "do the right thing."

Question 15

Which of the following statements most accurately describes the American upper-lower class?

Accepted Answer

The answer of Which of the following statements most accurately...

Question 16

Which of the following social classes has the greatest need for security?

Accepted Answer

The answer of Which of the following social classes has...

Question 17

Which of the following statements most accurately describes the American lower-lower class?

Accepted Answer

Often purchases by members of this class are not based on economic considerations.

Question 18

A general conclusion that can be drawn from studies of social class structures is that:

Accepted Answer

Different social classes often have distinct preferences, values, and behaviors, which can influence their responses to marketing strategies. Therefore, marketers may need to develop different programs to effectively reach and appeal to each social class.

Question 19

A _____ is made up of people who influence one's attitudes, values, and behavior.

Accepted Answer

A reference group is a group that people compare themselves to—it provides a standard of comparison. In contrast, social class and culture influence one's lifestyle and choices, a nuclear group is not a recognized term in this context, and a nuclear family refers specifically to parents and their children, not necessarily influencing attitudes, values, and behavior in the broader sense that a reference group does.

Question 20

Sachin Tendulkar, India's top cricketer, was paid $4.14 million over three years to promote motorbikes make by TVS, an Indian manufacturer. Which type of social influence is the India-based motorbike manufacturer using?

Accepted Answer

The manufacturer is using Sachin Tendulkar, a highly influential and admired figure, as a reference group to influence potential customers. By associating their product with a popular and respected personality, they aim to sway consumers' preferences and decisions, leveraging the admiration and trust people have for Tendulkar.

Quiz 4: Consumer Markets and Buying Behavior