What do Southern Baptists, Hispanic-Americans, and New York City natives have in common?
A) They all have the same buying motives.
B) They all are members of different subcultures.
C) They all engage in high levels of involvement in purchases of items for which they have high brand loyalty.
D) None are negatively affected by patronage buying motives.
E) They all have similar psychographic characteristics.

Question

Quizplus · Accepted Answer

Southern Baptists, Hispanic-Americans, and New York City natives are examples of different subcultures within a larger culture, each with its own unique values, beliefs, and behaviors.

What Do Southern Baptists, Hispanic-Americans, and New York City Natives