The American Dairy Association runs a series of print and television ads in which a variety of celebrities are shown with milk "mustaches." The Dairy Association is relying on the image of these celebrities to promote the drinking of milk. If people are attracted to these ads because they want to be associated with these celebrities, it is an example of advertiser using:
A) social classes.
B) cultures.
C) extended families.
D) subcultures.
E) reference groups

Question

Quizplus · Accepted Answer

Reference groups are groups that individuals look to for guidance in behavior, values, and attitudes. In this case, celebrities serve as a reference group, influencing people to drink milk to emulate them.

The American Dairy Association Runs a Series of Print and Television