Before developing a suitable marketing strategy for selling low-fat frozen yogurt to a household, a marketing manager needs to know:
A) who influences which frozen desserts the family eats.
B) who actually determines which frozen desserts to buy.
C) who does the actual shopping.
D) who will actually eat the yogurt.
E) all of the above.

Question

Quizplus · Accepted Answer

A marketing manager needs to understand all aspects of the decision-making process in a household, including who influences, decides, shops, and consumes the product, to develop an effective marketing strategy.

Before Developing a Suitable Marketing Strategy for Selling Low-Fat Frozen