Which of the following is the best example of an appeal seeking to satisfy a person's safety needs as defined in Maslow's hierarchy of needs?
A) "With electricity, the possibilities are endless." (Georgia Electric Membership Corporations)
B) "There are some places a wash cloth just can't clean." (Honeywell air cleaners)
C) "Good things come to those who can't wait." (Hellmann's one-step dressings)
D) "When it comes to fun, we're way ahead of the game." (Grand Casino)
E) "Sometimes what you wear to dinner may depend on what you eat for breakfast." (Kellogg's Special K)

Question

Quizplus · Accepted Answer

Maslow's hierarchy of needs places safety needs above basic physiological requirements. The appeal in choice B, which suggests that some places are too difficult to clean without a Honeywell air cleaner, directly targets the consumer's need for a safe and clean environment, aligning with the safety needs level of Maslow's hierarchy.

Which of the Following Is the Best Example of an Appeal