Ads for Jergen's skincare products use the slogan "Soft Touches" and show pictures of parents holding a child, a husband hugging a wife, and a son hugging a mother. The Jergen's ads are attempting to appeal to a person's _____ needs as defined in Maslow's hierarchy of needs.
A) physiological
B) safety
C) belonging and love
D) esteem
E) self-actualization

Question

Quizplus · Accepted Answer

The Jergen's ads, by showing images of close family relationships and affectionate touches, are appealing to people's need for belonging and love, which is a specific category in Maslow's hierarchy of needs. This level focuses on emotional relationships and connections with others.

Ads for Jergen's Skincare Products Use the Slogan "Soft Touches