Perception plays a major role in the _____ stage of the buying-decision process.
A) alternative substitution
B) alternative identification
C) prepurchase patronage
D) need simulation
E) purchase decision

Question

Quizplus · Accepted Answer

Perception significantly influences the alternative identification stage of the buying-decision process, as it involves recognizing different options or alternatives available to satisfy a need.

Perception Plays a Major Role in the _____ Stage of the Buying-Decision