Ruby Wilson is a 62-year old widow who has never traveled outside the state of Kansas. She plays bingo every Saturday night and was really upset when the Hallmark channel stopped running Matlock repeats. If a full-page ad showing a group of people with baggy jeans, backward caps, and nose rings were to run in her local newspaper, she would most likely experience:
A) selective appeal.
B) selective action.
C) selective distortion.
D) selective retention.
E) selective attention.

Question

Quizplus · Accepted Answer

Ruby Wilson's profile suggests she has specific interests and habits that differ significantly from the imagery presented in the ad. Therefore, she is likely to exhibit selective attention, where she ignores or pays less attention to the ad because it does not align with her interests or lifestyle.

Ruby Wilson Is a 62-Year Old Widow Who Has Never