Stimulus-response theory:
A) contends that habit-behavioral patterns are not learned.
B) holds that learning is influenced by attitudes and beliefs.
C) stresses the brain processes.
D) is not applicable to humans.
E) is directly applicable to marketing strategy.

Question

Quizplus · Accepted Answer

Stimulus-response theory is directly applicable to marketing strategy because it suggests that consumer behavior can be influenced by carefully designed stimuli (e.g., advertising, product placement). Marketers use this theory to create stimuli that elicit desired responses from consumers, such as purchasing a product.

Stimulus-Response Theory