When researchers ask Ethiopians what they feel is the most important issue that affects them today, they inevitably say ethnicity. Ethiopia with a population of more than 65 million has more than 89 registered ethnic groups and about 140 recognized languages, each associated with a uniquely different culture and way of life. _____ forces have a strong influence on international marketers.

Question

Quizplus · Accepted Answer

The correct answer is C) Social and cultural, as the passage highlights the importance of ethnicity, culture, and language diversity in Ethiopia, which are key social and cultural factors influencing international marketers.

When Researchers Ask Ethiopians What They Feel Is the Most