Whirlpool sells washing machines all over the world. To sell its washing machines in India, it had to develop a new type of agitator for its washers that would not tangle a sari. To enter the Indian washing machine market, Whirlpool used a(n) _____ strategy.

Question

Quizplus · Accepted Answer

Whirlpool adapted its product to meet the specific needs of the Indian market by developing a new type of agitator that would not tangle a sari, demonstrating a local strategy.

Whirlpool Sells Washing Machines All Over the World