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According to One of Its Annual Reports, Colgate-Palmolive's "Researchers Create

Question 24

Multiple Choice

According to one of its annual reports, Colgate-Palmolive's "researchers create products for the world-- not for a single market." This statement indicates a corporate philosophy that supports:


A) market adaptation.
B) a global strategy.
C) multicultural marketing.
D) market aggregation.
E) market uniformity.

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