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Cola Turka Was Launched in the Summer of 2003 in Turkey

Question 20

Multiple Choice

Cola Turka was launched in the summer of 2003 in Turkey by a Turkish food company, Ulker Group. Ulker Group uses global strategy to see Cola Turka and its other products in Europe, Canada, and other areas where there is a large Islamic community. From this information, you know that Ulker:


A) use essentially the same marketing program around the world.
B) use a product adaptation strategy.
C) modify their products for climate, custom, and use variations.
D) transfer relatively few marketing dimensions from one country to another.
E) permit local brand managers to develop marketing programs.

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