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Cola Turka Was Launched in the Summer of 2003 in Turkey

Question 18

Multiple Choice

Cola Turka was launched in the summer of 2003 in Turkey by a Turkish food company, Ulker Group. Cola Turka and other products made by Ulker are actively sold in Europe, Canada, and other areas where there is a large Islamic community. (It is not available in the U.S.) Ulker Group engages in:


A) proactive marketing
B) market diversity
C) diverse commerce
D) international marketing
E) ethnocentric commerce

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