Mars, Inc. is using a _____ strategy in Europe. The call to candy bar lovers in the United Kingdom is "Pleasure you can't measure" while their counterparts in Germany will be targeted with "It's Mars- that's it". In France, audiences will see "Mars-What happiness."
A) regional
B) transnational
C) regiocentric
D) local
E) continental
Correct Answer:
Verified
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