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Max Factor Cosmetics Are Sold All Over the World, but in Latin

Question 25

Multiple Choice

Max Factor cosmetics are sold all over the world, but in Latin America, the lipsticks and eye shadows are in much brighter colors than found in the rest of the world. This is an example of a _____ strategy.


A) local
B) regional
C) market aggregation
D) global
E) ethnocentric

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