An American marketer arranged for a foreign company to produce products that the American firm will sell in the producer's country. This process is called:

Question

Quizplus · Accepted Answer

Contract manufacturing is when a company arranges for a product to be produced by a foreign company and then sells the product in the producer's country. This allows the company to take advantage of the producer's manufacturing capabilities without having to invest in new facilities.

An American Marketer Arranged for a Foreign Company to Produce