_____ describes the situation in which a standard product is sold in two or more countries.

Name: _____ describes the situation in which a standard product is sold in two or more countries.
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Question

Quizplus · Accepted Answer

Product extension refers to the strategy of selling a product in international markets without any modification. This approach assumes that the product will appeal to consumers in different countries despite cultural or market differences.

_____ Describes the Situation in Which a Standard Product Is