Colgate-Palmolive sells Protex, an antibacterial soap, in every country in South America as well as in many Asian countries. With Protex, Colgate-Palmolive used a strategy of:

Question

Quizplus · Accepted Answer

Product extension strategy involves selling the same product in foreign markets without any modification. Colgate-Palmolive selling Protex, an antibacterial soap, in every country in South America as well as in many Asian countries without altering the product indicates they are using a product extension strategy.

Colgate-Palmolive Sells Protex, an Antibacterial Soap, in Every Country in South