Which element of the marketing mix is most affected by the fact that a shampoo manufacturer who wishes to reach the lucrative Chinese market must sell to thousands of tiny mom-and-pop stores that can afford to stock only a few bottles at a time?

Question

Quizplus · Accepted Answer

Distribution is most affected because the manufacturer must adapt its strategy to effectively reach and supply these numerous small retailers, which impacts how the product is distributed to the final consumer.

Which Element of the Marketing Mix Is Most Affected by the Fact