Cola Turka Was Launched in the Summer of 2003 in Turkey

Cola Turka was launched in the summer of 2003 in Turkey by a Turkish food company, Ulker Group. Cola Turka and other products made by Ulker are actively sold in Europe, Canada, and other areas where there is a large Islamic community. Ulker made a big media splash by hiring comedian Chevy Chase to be the spokesperson for Turka Cola. Chase uses his pratfall-style of humor in the product's ad-no matter what country. Ulker is using:

A) ad standardization
B) proactive diversity
C) ethnocentrism
D) adaptive advertising
E) dyadic communication to reach its target market