The fundamentals of marketing do not apply to international marketing in the same way they apply to domestic marketing.

Question

Quizplus · Accepted Answer

The fundamentals of marketing, such as understanding customer needs, segmenting markets, targeting specific customer groups, positioning products/services, and the 4 Ps (Product, Price, Place, Promotion), apply to both international and domestic marketing. The difference lies in how these principles are implemented, considering the diverse cultural, legal, economic, and political environments in international markets.

The Fundamentals of Marketing Do Not Apply to International Marketing