The term "global strategy" describes a strategy in which a multinational corporation markets its goods in at least five continents.

Question

Quizplus · Accepted Answer

Global strategy refers to a strategy employed by businesses that operate internationally, focusing on entering multiple markets worldwide and leveraging their global presence for competitive advantage. It is not strictly defined by the number of continents in which a company markets its goods.

The Term "Global Strategy" Describes a Strategy in Which a Multinational