Sales for Royal Baltic brand canned salmon were high until the product was recalled three times in less than six months due to the presence of a life-threatening bacteria in the processed fish. Each recall was heavily publicized by the news media. This recall has produced a _____ for Royal Baltic.

Question

Quizplus · Accepted Answer

The recalls due to life-threatening bacteria and the negative publicity would lead to a differential disadvantage for Royal Baltic, as it differentiates the brand negatively in the market compared to its competitors.

Sales for Royal Baltic Brand Canned Salmon Were High Until