Question 1

Duncan-Hines cake mixes, Pillsbury cake mixes, and Betty Crocker cake mixes are _____ competitors.

Accepted Answer

These are all brands that offer similar products in the same market, making them brand competitors.

Question 2

The 3M Company sells Scotch brand tape. Which of the following products is part of the tape's competitive environment?

Accepted Answer

All of the listed products are competitors to Scotch brand tape because they are all used for similar purposes, such as adhering paper or other materials together.

Question 3

Coca-Cola must compete for consumer dollars with all other carbonated beverages as well as all beverages that are used to quench thirst. This example shows the difficulty of dealing with _____ in the macroenvironment.

Accepted Answer

Coca-Cola faces competition from substitute products, which include all other beverages that consumers might choose to quench their thirst, not just other carbonated drinks.

Question 4

Frito-Lay and its Lays potato chips face competition from other marketers of potato chips. A second form of competition the company must deal with comes from the producers of:

Accepted Answer

Frito-Lay faces competition from all these products as they are all snack foods that can serve as alternatives to potato chips for consumers.

Question 5

There are many sources for fresh-cut flowers that are sold by florists, in supermarkets and in other retail outlets. It is hard to create a product mix that makes one company's products differ from and more desirable than another's. One company that has done so is Virginia Farms Direct. This company grows a greater variety of long-stem roses than any other company. Virginia Farm Direct's more than 80 varieties of roses gives the company a:

Accepted Answer

Virginia Farms Direct has a differential advantage because it offers a unique product mix with a greater variety of long-stem roses than any other company, making its products more desirable.

Question 6

A _____ is any feature of an organization or brand that is perceived to be desirable and different from those of the competition.

Accepted Answer

A differential advantage is a feature of an organization or brand that is perceived to be desirable and different from those of the competition, giving it a competitive edge.

Question 7

Organizations like Weight Watchers must advertise extensively and use other forms of promotion in order to attract customers and then keep similar organizations designed to help consumers lose weight from taking away these customers. The challenges faced by Weight Watchers are an example of how _____ influence a company's activities.

Accepted Answer

The challenges faced by Weight Watchers, such as the need to advertise extensively and use other forms of promotion to attract and retain customers, are primarily due to competition from similar organizations in the weight loss industry.

Question 8

Sales for Royal Baltic brand canned salmon were high until the product was recalled three times in less than six months due to the presence of a life-threatening bacteria in the processed fish. Each recall was heavily publicized by the news media. This recall has produced a _____ for Royal Baltic.

Accepted Answer

The recalls due to life-threatening bacteria and the negative publicity would lead to a differential disadvantage for Royal Baltic, as it differentiates the brand negatively in the market compared to its competitors.

Question 9

All enterprise wish to avoid a _____, which is any feature of an organization or brand that drives consumers away.

Accepted Answer

A differential disadvantage is a specific feature or aspect of a product, service, or brand that makes it less appealing or inferior to the alternatives offered by competitors, thus driving consumers away.

Question 10

Ad for Zerex antifreeze coolant says that it is recommended for use in both gasoline and heavy duty diesel engines, and Prestone antifreeze is not. This ad is based on a(n) _____ that Zerex has.

Accepted Answer

The ad highlights a differential advantage of Zerex antifreeze, emphasizing its suitability for both gasoline and heavy duty diesel engines, a feature that Prestone antifreeze lacks. This unique benefit or feature sets Zerex apart from its competitor.

Question 11

Unlike Tylenol, Excedrin Migraine has a special formula that's approved to relieve all your migraine symptoms. This statement describes the _____ that Excedrin Migraine pain reliever has over Tylenol.

Accepted Answer

The statement highlights a differential advantage, which means Excedrin Migraine offers a unique benefit or feature that Tylenol does not, specifically in relieving all migraine symptoms.

Question 12

Which of the following statements about the North American Free Trade Agreement (NAFTA) is true?

Accepted Answer

NAFTA aimed to increase trade between Canada, Mexico, and the U.S. by eliminating tariffs, which supporters claimed would boost competitiveness and efficiency. Critics, however, feared job losses in the U.S. All statements are true.

Question 13

Consumers today are more concerned about the quality of life than the quantity of products they can purchase. This change in viewpoint illustrates how _____ forces affect marketing.

Accepted Answer

This change in consumer priorities reflects social and cultural forces, as it pertains to shifts in values and lifestyle preferences.

Question 14

At the beginning of 2004, India was the world's second-largest consumer of tobacco. By the middle of that year, the Indian government had instituted a ban on tobacco advertising as well as the prohibition of smoking in all public places. This is an example of how a(n) _____force can be used to modify _____ forces.

Accepted Answer

The Indian government's actions represent political and legal forces being used to influence social and cultural forces by attempting to change public behavior and attitudes towards tobacco consumption.

Question 15

If you were to buy a printer cartridge for your HP LaserJet Printer, you would find in the box everything you need to return the empty cartridge for recycling. The popularity of this type of recycling program that helps to reduce the amount of trash in landfills is an example of how concern for the _____ environment has influenced how business operate.

Accepted Answer

The recycling program is aimed at reducing waste and conserving resources, which directly relates to the natural environment.

Question 16

When Wal-Mart opened its first Eco-Mart in Lawrence, Kansas, it promised to only merchandise environmentally friendly products. The development and opening of this new store concept was in direct response to:

Accepted Answer

The Eco-Mart concept was developed in response to growing concern about the natural environment, as it focused on offering environmentally friendly products.

Question 17

Because of shortages of cedar, some pencil manufacturers are using wood from the rain forests in Indonesia. Faber-Castell has launched an advertising campaign based on the slogan, "Contains no rain forest wood." This campaign illustrates the strength of _____ forces in the macroenvironment.

Accepted Answer

The campaign "Contains no rain forest wood" by Faber-Castell highlights the company's awareness and response to social and cultural forces. It reflects the growing consumer concern for environmental sustainability and the preservation of natural resources, indicating the company's alignment with these social and cultural values.

Question 18

The slogan for Revlon's New Age Naturals creams, "Because we believe what is good for the earth is good for all of us," illustrates the strength of _____ forces in the macroenvironment.

Accepted Answer

The slogan emphasizes a connection between the well-being of the earth and the well-being of individuals, reflecting social and cultural forces that prioritize environmental sustainability and health.

Question 19

Which of the following is NOT one of the social and cultural forces in the external macroenvironment?

Accepted Answer

The answer of Which of the following is NOT one...

Question 20

Which of the following is one of the social and cultural forces in the external macroenvironment?

Accepted Answer

The answer of Which of the following is one of...

Quiz 2: The Dynamic Marketing Environment