The hotel and restaurant owners in Bermuda want to encourage people to vacation in the island resort. For these hotel and restaurant owners, Bermuda is the _____, and the vacationers are the _____.
A) customer; consumer
B) market; product
C) exchange; market
D) product; need-satisfiers
E) product; market

Question

Quizplus · Accepted Answer

In this context, Bermuda (represented by its hotel and restaurant owners) is the "product" being offered to tourists. The vacationers, in turn, are the "market" for this product, as they are the potential consumers who might be interested in purchasing the vacation experience.

The Hotel and Restaurant Owners in Bermuda Want to Encourage