Yoder Farm grows some of the finest strawberries in Tennessee. Customers come from miles away to pick its succulent berries. This year, its owner increased its production ability by almost 40 percent. The farm owner assumed that customers would select Yoder Farm's strawberries over all because its berries were of such high quality and reasonably priced. Yoder Farm is acting as if it is in the _____ stage of its evolution.
A) sales-orientation
B) product-orientation
C) production-orientation
D) exchange-orientation
E) market-orientation

Question

Quizplus · Accepted Answer

Yoder Farm is focusing on the quality of its strawberries and assuming that the high quality and reasonable pricing alone will attract customers. This indicates a product-orientation stage, where the main focus is on the product itself rather than on customer needs, market demand, or sales strategies.

Yoder Farm Grows Some of the Finest Strawberries in Tennessee