A firm in the sales-orientation stage of its marketing evolution would be most likely to:
A) engage in substantial promotional activities.
B) rely on its reputation to generate sales.
C) support governmental attempts to improve the quality of the environment.
D) focus on cost control.
E) place all of its marketing activities under the control of one marketing executive.

Question

Quizplus · Accepted Answer

A firm in the sales-orientation stage focuses on selling what the company makes rather than making what the market wants, which often leads to substantial promotional activities to push sales.

A Firm in the Sales-Orientation Stage of Its Marketing Evolution