An organization in the market-orientation stage of its marketing evolution would be most likely to believe:
A) consumption levels must equal production levels.
B) customer wants must be recognized and satisfied effectively.
C) customer wants will be satisfied only when those wants coincide with predetermined production objectives.
D) resource availability determines production levels.
E) customer wants are easy to change.

Question

Quizplus · Accepted Answer

In the market-orientation stage, organizations focus on recognizing and satisfying customer wants effectively. This approach emphasizes understanding and meeting the needs and preferences of customers, rather than prioritizing production levels or resource availability.

An Organization in the Market-Orientation Stage of Its Marketing Evolution