Which of the following answers to the question, "What business are you in?" best reflects a market-orientation?
A) We groom your pets.
B) We make a sugar substitute.
C) We pamper your senses and surround you with comfort.
D) We cure ham.
E) We prescribe medicine.

Question

Quizplus · Accepted Answer

Option C, "We pamper your senses and surround you with comfort," best reflects a market-orientation because it focuses on fulfilling the customer's needs and desires rather than describing the product or service itself. This approach emphasizes the benefits and experiences provided to the customer, aligning with the principles of market orientation.

Which of the Following Answers to the Question, "What Business