A business that acts in accordance with the marketing concept:
A) relies on short-term planning to stay competitive.
B) is sales volume-oriented.
C) stresses the wants of the buyer.
D) is more concerned with the product than with the customer.
E) is focused on improving production techniques.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting the needs and wants of customers. Stressing the wants of the buyer is central to this approach, as it focuses on creating value for the customer to achieve long-term business success.

A Business That Acts in Accordance with the Marketing Concept