Explicit in the marketing concept is the idea management in a firm should:
A) continue to increase sales volume.
B) reduce prices for its products.
C) invest more in research and development in order to improve its products.
D) rely heavily on sales promotions.
E) have clear performance objectives.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting the needs and wants of customers, which requires clear performance objectives to guide the organization's efforts and measure success. Choices A, B, C, and D might be part of a company's strategy but are not inherent to the marketing concept itself.

Explicit in the Marketing Concept Is the Idea Management in a Firm