Which of the following policies best illustrates how a veterinarian could use the marketing concept?
A) Put up a large billboard near his or her office to attract customers.
B) Frame and prominently hang his or her diploma in the waiting area.
C) Remind customers when it is time for their pets to get revaccinated against rabies.
D) Buy all the latest equipment and depreciate it to reduce federal income tax.
E) Board animals for twice the rate of other kennels that are not operated by a veterinarian.

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and wants of customers to ensure satisfaction. Reminding customers when it is time for their pets to get revaccinated against rabies (C) directly addresses a customer's need for timely and preventive pet care, illustrating the application of the marketing concept.

Which of the Following Policies Best Illustrates How a Veterinarian