Which of the following marketing strategies best illustrates how a manufacturer of a sugar substitute could use the marketing concept?
A) Worry more about the needs of its stockholders than its customers.
B) Offer store managers incentives to place displays at the end of supermarket aisles.
C) Find as many ways as possible to say something derogatory about sugar.
D) Supply customers with desired dietary information.
E) Increase the price of the sugar substitute in order to increase profit.

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and wants of customers to ensure satisfaction. Supplying customers with desired dietary information directly aligns with this approach by providing valuable, relevant information that addresses customer needs and concerns, particularly for those seeking sugar substitutes for health or dietary reasons.

Which of the Following Marketing Strategies Best Illustrates How a Manufacturer