With _____ a company is hoping to establish multidimensional connections with customers such that the organization is seen as a partner.
A) customer relationship marketing
B) mass customization
C) societal marketing
D) total quality management
E) individualized marketing

Question

Quizplus · Accepted Answer

Customer relationship marketing focuses on building long-term relationships with customers, aiming to establish a connection beyond the transactional level, where the company is seen as a partner rather than just a provider of goods or services.

With _____ a Company Is Hoping to Establish Multidimensional Connections