According to the marketing concept:
A) all planning within an organization should be customer-oriented.
B) an organization's performance objectives can be achieved through production efficiency.
C) all departments engaged in marketing activities should compete with each other.
D) all organizations should be profit-oriented.
E) nonprofit organizations must have nonquantifiable objectives.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes that all planning and operations within an organization should be customer-oriented, focusing on meeting the needs and wants of customers to achieve business objectives.

According to the Marketing Concept