Which of the following answers to the question, "What business are you in?" best reflects a product-orientation?
A) We love your children as if they were our own.
B) We show only family-oriented movies that warm your heart.
C) We manufacture coaxial cable.
D) We make your car run like it was new.
E) We provide an environment that makes you relax from the top of your head to the bottom of your feet.

Question

Quizplus · Accepted Answer

A product-oriented business focuses on the product itself rather than the benefits or experiences it provides to customers. Choice C, "We manufacture coaxial cable," directly describes the product being made, reflecting a product-oriented approach.

Which of the Following Answers to the Question, "What Business