Heritage Auto sells pre-owned cars. Its salespeople are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required for success, and unethical sales tactics are tolerated. Heritage Auto is being operated as if it is at the _____ stage of the evolutionary process.

Question

Quizplus · Accepted Answer

Heritage Auto's approach, which emphasizes aggressive selling and tolerates unethical sales tactics to meet sales quotas, aligns with the characteristics of a sales-oriented business. Sales orientation focuses on selling what the company makes rather than making what the market wants, often leading to aggressive sales tactics.

Heritage Auto Sells Pre-Owned Cars