Edun is a line of clothes launched by U2's Bono and his wife. Its goal is "to support manufacturers in Africa. It also aims to develop world farmers by championing organic, environmentally sustainable cotton products" Edun is practicing:
A) culturally-oriented marketing.
B) the societal marketing concept.
C) socially oriented exchange.
D) the exchange theory.
E) intermediary marketing.
Correct Answer:
Verified
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