Lancaster Farms makes and sells an olive oil and garlic dressing. An attractive 10-ounce bottle of the dressing can be purchased through the mail for $8.95 plus $2.50 for shipping and handling. Mail-order is the only way the dressing is sold. Promotion of the dressing is through word-of-mouth, through mailings to former customers, and through a small monthly ad in several neighborhood shoppers in the areas near the farm. The preceding information described the _____ for Lancaster Farms.

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The marketing mix is described, which includes product (olive oil and garlic dressing), price ($8.95 plus $2.50 for shipping and handling), place (mail-order only), and promotion (word-of-mouth, mailings, and small monthly ads).

Lancaster Farms Makes and Sells an Olive Oil and Garlic