The tourism board for the island of Bermuda wants to attract vacationers aged between 35 and 55, with an average annual income of $150,000 to visit the hotels and restaurants in Bermuda. Since tourism is the number one industry in Bermuda, it can be described as a nation of:
A) service marketers.
B) marketing consultants.
C) marketing facilitators.
D) nonprofit marketers.
E) facilitating intermediaries.

Question

Quizplus · Accepted Answer

The tourism board's efforts to attract a specific demographic to visit hotels and restaurants in Bermuda for vacation purposes align with activities typical of service marketers. Service marketing involves promoting intangible offerings that can directly satisfy the needs and wants of target consumers, such as tourism experiences.

The Tourism Board for the Island of Bermuda Wants to Attract