In the next decade, more nonprofit marketers will realize they need to implement marketing programs. Why?
A) to make up for decreased government subsidies
B) to satisfy the expectations of donors
C) to cope with increased competition among nonprofit organizations
D) to improve their images
E) to do all of the above

Question

Quizplus · Accepted Answer

Nonprofit marketers will need to implement marketing programs for a variety of reasons: to compensate for reduced government funding, to meet donor expectations, to navigate increased competition among nonprofits, and to enhance their public images. All these factors contribute to the necessity for more strategic marketing efforts.

In the Next Decade, More Nonprofit Marketers Will Realize They