A producer-supplier would most likely pick a merchant wholesaler instead of an agent holesaling Middleman when the product:
A) has a low gross margin.
B) is standard operating supplies, like brooms and mops.
C) can be sold with long lead times for delivery.
D) has a very small target market.
E) is made to order, like reproductions of Victorian furniture.

Question

Quizplus · Accepted Answer

Merchant wholesalers are typically chosen for standard operating supplies because they can handle large volumes and provide storage, which is suitable for products like brooms and mops that are not customized and have a steady demand.

A Producer-Supplier Would Most Likely Pick a Merchant Wholesaler Instead