Which of the following manufacturers would be most likely to use a manufacturers' agent to distribute its Product?
A) a well-established, international company
B) a large cereal manufacturer that has developed a new eggnog-flavored cereal
C) a well-established Southwestern firm that wants to expand its market area by making its products . available for the first time in New York and New Jersey
D) an international sporting goods manufacturer that wants to add a line of snow toboggans
E) a company that wants to introduce product line extensions to its current market

Question

Quizplus · Accepted Answer

A manufacturers' agent is typically used by companies looking to expand into new geographic areas where they do not have an established presence or distribution network. In this case, a well-established Southwestern firm aiming to enter the New York and New Jersey markets for the first time would benefit from the local knowledge and connections of a manufacturers' agent.

Which of the Following Manufacturers Would Be Most Likely to Use