Last December, Lala Ashworth ordered large gift baskets to be sent to her 12 most lucrative customers From an e-commerce retailer. In February, while talking to one of the customers, she asked him how he liked his basket. She was horrified to learn he had not received it. Upon investigation, she found that four baskets had arrived in perfect condition, six had arrived crushed into small pieces, and two had never arrived. Ashworth experienced a problem associated with:
A) in-sourcing.
B) order fulfillment.
C) telemarketing.
D) vendor analysis.
E) transaction misalignment.

Question

Quizplus · Accepted Answer

The issue Lala Ashworth faced is related to order fulfillment, as it involves the process of receiving, processing, and delivering orders to end customers, and in this case, there were problems with delivery and condition of the products.

Last December, Lala Ashworth Ordered Large Gift Baskets to Be