_____ represents a total system perspective of distribution, combining distribution channels and physical Distribution.
A) The customer-distribution matrix
B) The systems approach to marketing
C) Integrated marketing distribution (IMD)
D) Supply chain management
E) Materials handling

Question

Quizplus · Accepted Answer

Supply chain management encompasses a total system perspective of distribution, integrating both the distribution channels and the physical distribution aspects to ensure efficient and effective flow of goods from the manufacturer to the end consumer.

_____ Represents a Total System Perspective of Distribution, Combining Distribution