Fresh cut flowers typically last about two weeks. Moving them quickly from the fields in the Andes Mountains where they are grown to consumers is important-the quicker the flowers reach florists, the more the florists can charge consumers for them. Ceres Flowers, Inc. is a company that expedites the transportation of flowers imported from South America by having its personnel meet the flowers when they reach Miami and escort them through customs and into distributors' trucks several hours faster than happens without its services. Ceres Flowers is an example of a(n):
A) third-party logistics provider.
B) marketing mix outsourcer.
C) channel captain.
D) import/export agent.
E) supply chain ombudsman.

Question

Quizplus · Accepted Answer

Ceres Flowers, Inc. acts as a third-party logistics provider by facilitating the faster movement of goods (in this case, flowers) through the supply chain, specifically by expediting customs clearance and delivery to distributors.

Fresh Cut Flowers Typically Last About Two Weeks