CDW sells 800,000 products from hundreds of companies to small- and medium-sized businesses. The Company fills some 17,000 orders daily. Ninety-nine percent of the orders received at CDW are sent out the day they are received so long as the product is in stock. This ability to process orders quickly indicates _____ has an important place in CDW's physical distribution strategy.
A) price stabilization
B) customer service
C) form utility
D) third-party logistics
E) channel power

Question

Quizplus · Accepted Answer

The ability to process orders quickly and efficiently, ensuring that 99% of orders received are sent out the same day, directly contributes to high levels of customer satisfaction and service. This indicates that customer service is a critical component of CDW's physical distribution strategy.

CDW Sells 800,000 Products from Hundreds of Companies to Small-