For a segment to be chosen as a target market requires that:
A) the segment be measurable.
B) the segment be accessible through existing marketing institutions.
C) the segment be large enough to be profitable.
D) the data used to categorize each segment be available.
E) all of the above conditions exist.

Question

Quizplus · Accepted Answer

The Answer of For a segment to be chosen as a target market requires that:
A) the segment be measurable.
B) the segment be accessible through existing marketing institutions.
C) the segment be large enough to be profitable.
D) the data used to categorize each segment be available.
E) all of the above conditions exist.

For a Segment to Be Chosen as a Target Market